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Browse the 2026 talks.
Filed by the part of the agency it fixes. Each published session has its own page: the recording, the full writeup, the takeaways and the speaker.
Step-by-step playbooks.
A playbook takes a theme that came up across the summit, sets it out as steps you can run this week, and backs each step with the clip from the talk where it was argued.
Playbook
9 steps, 14 min read
Pricing a retainer clients renew
1Price the outcome the client cares about, not the hours behind it.
2Put a usage ceiling in writing so scope creep has a name.
3Review at 90 days, while the value is still visible.
Built from 7 talks
Playbook
8 steps, 12 min read
Letting AI touch live client sites
1Decide what the AI may do alone, per client, before you switch it on.
2Back up first, change second, verify third. Always in that order.
3Route anything irreversible to a human with the full context.
Built from 8 talks
Playbook
7 steps, 11 min read
The handover that stops scope creep
1Close the build with a recorded walkthrough, not a zip file.
2Give the client one place to ask, and never a second one.
3Quote small requests the same day, at a published rate.
Built from 6 talks
Playbook
8 steps, 13 min read
Win AI search for every client
1Audit how each client shows up in AI answers before you promise anything.
2Build the authority signals that get a brand cited, not just ranked.
3Report visibility in language the client can repeat to their boss.
Built from 5 talks
Playbook
7 steps, 11 min read
Turn compliance into a recurring line
1Run the accessibility and privacy check every client site quietly fails.
2Package the fix as a monthly service, not a one-off scare.
3Keep the paperwork current so the risk never comes back.
Built from 3 talks
Playbook
9 steps, 15 min read
Build an agency that runs without you
1Write down the three workflows only you know how to run.
2Hire against the bottleneck, not the busywork.
3Busproof the accounts so one absence never stalls delivery.
Built from 4 talks
Huge thanks to our incredible sponsors.
The summit costs agencies nothing because these companies back it. Thank you to the partners behind the 2026 edition.
Web Agency Summit 6
Four days, 49 sessions, one playbook.
Every talk from the 2026 edition, written up and ready to watch, from the biggest names in the agency world. Pick a session and pick up where you left off.
Back to the sessions